FULCRUM · Loyalty and customer accounts
Give your regulars something to come back for.
Build a loyalty program around your store. Set point thresholds and rewards, offer birthday coupons, keep store credit close to the sale and remember the games your customers are looking for.
Your store. Your rewards.
Choose what points can unlock.
Set how customers earn points on qualifying purchases and configure the rewards they can work toward. Give each reward a name, set its point requirement and choose a percentage or fixed discount with a minimum purchase where needed.
Staff can review available rewards and the customer’s progress toward the next one during checkout. Reward selection stays pending until payment is finalized, so removing a pending reward from the cart does not spend the customer’s points.
Make the program fit your counter.
- Configure point-earning settings.
- Name and arrange your rewards.
- Set the points needed for each reward.
- Choose percentage or fixed discounts.
- Set minimum-purchase requirements.
Walk through your earning and redemption rules with us before launch.
A reason to stop by
Birthday coupons with rules you choose.
A birthday offer should suit your store’s policy. Enable birthday rewards, choose a percentage or fixed discount, set a minimum cart value and define how many days before and after the birthday the offer is available.
Choose the offer
Set the discount type and value that work for your business.
Choose the window
Let customers use the birthday benefit within your configured before-and-after window.
Keep the visit in context
Staff can see birthday eligibility on the customer card, while recorded redemption history helps identify a benefit already used that year.
Birthday offers depend on the customer’s saved birthdate and your enabled program settings.
Know the customer behind the transaction
Keep the useful details within reach.
Store credit
Offer credit for trade-ins and apply available credit toward a purchase. Staff can review the balance in the customer’s account and at checkout.
Searchable history
Find past transactions by product name, SKU or UPC. Look back at purchases, trades and returns when a customer needs help.
More of the relationship
Review repair tickets and preorders from the customer profile, alongside the account information your team uses every day.
“Let me know if you get one.”
Turn a wanted game into a useful follow-up.
Use the Wishlist to look up products, including items currently out of stock, and record customer interest. Where SMS is configured, restock notifications can let customers know when matching inventory arrives at the store.
Notifications depend on messaging setup and delivery. An alert does not reserve stock; availability is first-come, first-served.
Explore catalog and inventory toolsExample workflow
A customer is looking for a particular game.
- Find the product in the Wishlist.
- Record the customer’s notification request.
- When stock arrives, configured SMS can send a restock alert.
- The customer can return to check availability and make a purchase.
Build the rest of the store around it.
Plan your next sale
Explore scheduled discounts for selected products and conditions.
See scheduled salesConnect your online store
Review the Shopify integration and confirm which customer workflows fit your setup.
Explore Shopify integrationSee your customer workflows
Bring your loyalty and customer-account scenarios to a Fulcrum demonstration.
Plan your store demoBring your loyalty idea. We will walk through the setup.
Tell us what your customers should earn, what a birthday offer should look like and how your team handles credit. See those choices in a Fulcrum demo.
